Find out who your market is and tailor your site to their needs
and lifestyle. Don't get caught in the trap of designing for your
friends, family or potential investors.
Color is a good way to set your tone:
Youth market - bright colors, active typeface, upbeat language and
lots of multimedia.
Conservative market - deep blues, black and white. Keep the background
neutral, avoid bright colors and fancy typeface.
Luxury market - tones of black, silver, gold and copper.
You can cheat a little here. Look at other sites and at ads in the
print media. What are successful companies in your niche doing in their
design? They spend big bucks on market research. Check them out and
see if they give you any ideas.
Your control over text fonts is limited because there is a very
thin overlap of fonts across various platforms and versions of operating
There are only 216 colors that have been standardized across web
browsers and they look substantially different on different monitors.
Click here to see what colors are
safe for the web.
i-Commerce Solutions uses advanced coding procedures to overcome these
limitations and create layouts that work with as many browsers and
computer types as possible.