Key #1 - Be consistent.
Why reinvent the wheel? If the look and feel of your traditional business
is working for you, transfer it to your e-business. Create an identity
that your customers feel comfortable with whether they are in your store
or on your web site.
Key #2 - Know your audience.
Create a profile of your ideal customer. Don't be afraid to be specific.
Some of the biggest successes are sites that appeal to a narrow but
very passionate market niche. Gear everything on your site to that ideal
Key #3 - Stand out from the crowd.
Some e-businesses try to do this with dazzling effects. The best way
to get your customers' attention and keep it is to offer something your
Better pricing? Better service? The latest product information? Choose
whatever suits your business. You could offer on-line only discounts,
free information, free demos or faster service.
Key #5 - Get to the point!
You've heard it before. Large graphic files are death to your traffic
flow. On the web, even a 10-second download can strain a visitor's patience.
Keep the graphics quick, make navigation foolproof and keep the clicks
to a minimum.